Project: Run Fearless
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Project: Run Fearless is a Nike Running campaign where its mission is to help runners of all abilities, races, genders, and ages run with confidence and free from injury. The initiative was backed up by a range of rigorous studies.
Sydney-based design consultancy M35 worked closely with the Nike design team in Portland to develop a complete brand system for the campaign.
Client
Nike Running Portland
Year
2021
Designer
M35
Nike Internal Design Team
Photographer
Anthony Blasko
Typefaces in Use
M35 designed the entire visual identity system for the project including logo lockups, custom seals, flexible grid systems, art direction, colour palettes, and textures. The design system resulted in a set of modular brand assets that enable flexible local implementation by all of Nike’s territories around the world.
M35 is an international design consultancy based out of Sydney. From category defying startups to publicly listed icons, the studio partners with ambitious clients to launch new brands, reimagine established ones, and accelerate growth. With a research-driven, human-centred and holistic approach, M35’s core expertise lies in brand origination and identity, products and packaging, publishing, physical environments and beyond.
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