Nike Free
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Nike Free is a minimalist running shoe that was first developed in 2005 to replicate the experience of running barefoot. 2019 represented a brand reset for Nike Free, with the focus shifting towards elevating both the science and natural benefits of the footwear.
Sydney-based design consultancy M35 collaborated with the Nike global team in Portland to redesign the entire Nike Free visual identity system.
Client
Nike Running Portland
Year
2020
Creative Director
Jamie Mitchell
Designer
Liam Brown
Junior Designer
Samson Ossedryver
Typefaces in Use
The redesign by M35 included logo lockups, grid systems, a bespoke typeface, art direction, colour palettes, and materials. The design system resulted in a set of modular brand assets that enable flexible local implementation by all of Nike's territories around the world.
M35 is an international design consultancy based out of Sydney. From category defying startups to publicly listed icons, the studio partners with ambitious clients to launch new brands, reimagine established ones, and accelerate growth. With a research-driven, human-centred and holistic approach, M35’s core expertise lies in brand origination and identity, products and packaging, publishing, physical environments and beyond.
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