Chunky Move
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Melbourne-based Chunky Move is a renowned contemporary dance company known for its bold, stunning visuals and genre-defying dance works.
Sydney-based design consultancy M35 collaborated closely with Chunky Move to develop a brand identity system that would emphasise digital and motion elements.
Client
Chunky Move
Year
2022
Designer
M35
Website
Liquid Protocol
Typefaces in Use
The brand system crafted by M35 keeps all elements in a perpetual state of motion, colliding and intersecting, yielding unexpected and captivating visual outcomes. This movement affects the legibility of the content, offering glimpses of clarity and precision. Moreover, the design system is crafted to ensure that even print materials encapsulate these frozen moments of motion.
M35 is an international design consultancy based out of Sydney. From category defying startups to publicly listed icons, the studio partners with ambitious clients to launch new brands, reimagine established ones, and accelerate growth. With a research-driven, human-centred and holistic approach, M35’s core expertise lies in brand origination and identity, products and packaging, publishing, physical environments and beyond.
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