Exceptional ALIEN
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Exceptional ALIEN is a global community and platform that celebrates creativity and travel, bringing together inspiring creators worldwide.
Sydney-based design consultancy M35 was commissioned to craft the brand identity and broader graphic system while also reshaping the brand's presence across all touchpoints, emphasising social experiences.
Client
Exceptional ALIEN
Year
2021
Designer
M35
Partner
Present Company
Typefaces in Use
Exceptional ALIEN is a global community and platform that celebrates creativity and travel, bringing together inspiring creators worldwide.
Sydney-based design consultancy M35 was commissioned to craft the brand identity and broader graphic system while also reshaping the brand's presence across all touchpoints, emphasising social experiences.
The Exceptional ALIEN platform was born from the belief that embracing diverse perspectives of our world is more critical than ever for shaping a better future. Each feature on this platform offers a unique global outlook on creativity across various cultures, delivering insights such as recommended spots to visit, eat, drink, people-watch, daydream, and explore.
Guided by the core principle that "Creativity takes you places," the brand developed by M35 revolves around a dynamic identity system, drawing inspiration from the iconic "international typographic style" synonymous with travel.
M35 is an international design consultancy based out of Sydney. From category defying startups to publicly listed icons, the studio partners with ambitious clients to launch new brands, reimagine established ones, and accelerate growth. With a research-driven, human-centred and holistic approach, M35’s core expertise lies in brand origination and identity, products and packaging, publishing, physical environments and beyond.
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