T2O
another design• Date added
• Date added
Established in 2021, T2O is an innovative brand in fresh tea leaf beverages, offering a unique tea-drinking experience in Yiwu, eastern China.
Guangzhou-based visual design studio another design was responsible for the visual identity system and packaging design, creating a brand identity that perpetually flows with the passage of time.
Client
T2O
Year
2023
Art Director
Liu Zhao
Creative Director
Liu Zhao
Designer
Du Xiaojun
Typefaces in Use
Established in 2021, T2O is an innovative brand in fresh tea leaf beverages, offering a unique tea-drinking experience in Yiwu, eastern China.
Guangzhou-based visual design studio another design was responsible for the visual identity system and packaging design, creating a brand identity that perpetually flows with the passage of time.
Guided by the philosophy of 'dynamism' and centred around 'one tea, three drinks,' T2O is committed to exploring and presenting a contemporary Chinese style of tea beverages and consumption. another design employed the concept of 'fusion' through variations in font thickness to convey the harmonious blend within the tea beverages. Complemented by a vibrant colour system, T2O standardised its extensive product range seamlessly, adapting to day-and-night transitions and crafting a visual identity that perpetually flows with the passage of time.
another design
another design is a transmedia visual design team. Their multidisciplinary approach empowers them to challenge the traditional way of thinking, push the boundaries of design language, and explore the diversity of design across various fields. Specialising in design strategies crossing culture and business, the team is dedicated to providing professional services and innovative strategies to their clients by striking a balance between cultural and commercial programmes.
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