LAI HUI Living
another design• Date added
• Date added
LAI HUI Living is a new Cantonese restaurant in Guangzhou operating under the Laihui brand.
Guangzhou-based visual design studio another design was responsible for the identity and packaging design to enhance the dining experience.
Client
LAI HUI
Year
2023
Art Director
Liu Zhao
Creative Director
Liu Zhao
Designer
Du Xiaojun
Typefaces in Use
LAI HUI Living is a new Cantonese restaurant in Guangzhou operating under the Laihui brand.
Guangzhou-based visual design studio another design was responsible for the identity and packaging design to enhance the dining experience.
Incorporating the concept of "every bite and sip is preordained," inspired by the Chinese philosopher Chuang-Tzu, another design used various plate forms with encircling typography to establish a comprehensive brand visual system. This design aims to evoke a sense of "sitting around the table and eating together from the same plate," promoting a cosy, shared dining experience.
another design
another design is a transmedia visual design team. Their multidisciplinary approach empowers them to challenge the traditional way of thinking, push the boundaries of design language, and explore the diversity of design across various fields. Specialising in design strategies crossing culture and business, the team is dedicated to providing professional services and innovative strategies to their clients by striking a balance between cultural and commercial programmes.
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