Nudo Noodle
Workbyworks• Date added
• Date added
Nudo Noodle is a noodle brand in Chengdu rooted in the handmade tradition of Jiu Mian, expressing the tactile, hand-pulled process and everyday warmth of street-level food culture.
New York and Shanghai-based multidisciplinary design studio Workbyworks created the brand’s visual identity and graphic system, translating the earthy human warmth of Chinese street food culture into a contemporary design language grounded in vernacular design language.
Client
Nudo Noodle
Year
2025
Art Director
Han Gao
Designer
Han Gao
Photographer
Shilu Wang
Typefaces in Use
Workbyworks drew from familiar neighbourhood visual experiences, such as handwritten menus, improvised storefront signs, and casually assembled price boards, rather than decorative traditional motifs, forming an authentic vernacular design language rooted in daily life.
Workbyworks drew from familiar neighbourhood visual experiences, such as handwritten menus, improvised storefront signs, and casually assembled price boards, rather than decorative traditional motifs, forming an authentic vernacular design language rooted in daily life.
Workbyworks
Workbyworks is a multidisciplinary design studio based in New York and Shanghai, founded by Han Gao and Wenbo Yi. Working with clients around the world, they provide creative direction, branding, visual identities, packaging, website, and book design. In response to the ever-changing creative design context, Workbyworks Studio shares flexibility in projects across a wide range of different fields, with its influence taking on various forms at large and small scales.
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