WASTECARE™
Serviceplan Innovation, Workbyworks• Date added
• Date added
WASTECARE™ is a premium skincare product made from wastewater from AIZOME’s innovative textile dyeing facility. Japanese-German startup, AIZOME, specialises in chemical-free textiles enriched with the health benefits of natural plants like indigo, sumac, and rubia.
Munich-based Serviceplan Innovation partnered with AIZOME to launch WASTECARE™, in collaboration, while teaming up with New York and Shanghai-based design studio Workbyworks on the art direction and packaging design.
Client
AIZOME
Year
2023
Art Director
Camille Nizet
Kai West Schlosser
Rohil Borole
Typefaces in Use
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. In response to this issue, AIZOME developed an innovative dyeing method using only water, medicinal plants, and ultrasound. This not only gives the textiles additional health benefits, but also positively impacts the wastewater, providing natural health benefits such as anti-inflammatory properties, pain relief, and skin rejuvenation. Serviceplan Innovation's main objective was to demonstrate the advantages of AIZOME's production process in a unique and unconventional manner. Using skincare and thoughtful design, Serviceplan Innovation sought to shift perceptions of the potential of industrial waste. While many focus on achieving zero or neutral impact, Serviceplan Innovation's intention was to highlight AIZOME's positive impact.
"Wastecare is one of our simplest product innovations yet. All it took to develop was a shift in perspective and good design: Industrial waste – presented as high-end skincare. Demonstrating not only AIZOME's world-changing technology – but also the power of creative thinking."
With Serviceplan Innovation leading the idea, strategy, and execution, Workbyworks collaborated on the design system. This design system combines visual elements inspired by ultrasound and traditional Japanese culture. The visual language employs a mix of dots, grid, lines, and everything that draws inspiration from AIZOME. It results in a complex yet loosely structured system that allows for endless use of variations, lines and dots. Dots, for instance, are utilised as infographics, the grid serves as a foundation for layouts, and lines act as structural elements that hold the box together.
"Packaged as a high-end beauty product, bottled in a medical-grade vial and packed with fully recycled materials, Wastecare challenges the preconceptions around waste."
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