Tezza
Saint-Urbain• Date added
• Date added
Tezza is a beloved photo and video editing app with over 2.5 million active monthly users and 25 million downloads. As the brand expanded into new categories, it needed a stronger, more cohesive identity to support its growth.
New York City-based creative agency Saint-Urbain partnered with Tezza for a comprehensive rebrand, positioning it as a creative destination rather than just a tool.
Client
Tezza
Year
2025
Creative Director
Alex Ostroff
Strategist
Allison Gutman
Art Director
Agathe Morin
Typefaces in Use
Built by artists for artists, Tezza was founded by photographers Tessa "Tezza" Barton and Cole Herrmann to enhance creativity with an intuitive user experience. Saint-Urbain designed the brand identity to reflect this ethos — aspirational, yet accessible, editorial, yet organic.
Drawing inspiration from high-fashion magazines, the rebrand combines editorial sophistication with Tezza's warmth and approachability, blending classic and contemporary elements to set it apart from competitors in the crowded photo and video editing space.
Tezza's visual system embodies its artistic DNA by blending creativity, community, and elevated aesthetics. The custom wordmark features sharp angles that echo the app's square format, reinforcing its identity. The colour palette of cream and tan evokes the tactile quality of high-end fashion magazines, while bold accents add playfulness and energy. The typography pairs the refined, print-inspired Untitled Serif with the structured modernity of Untitled Sans, balancing tradition with a forward-thinking approach. The refined Tezza face icon, originally designed by Zhenya Rynzhuk, and approachable illustrations add warmth and connection.
"Tezza has always been more than just an app; it's an experience and a creative hub. The new identity embodies that spirit, making it a brand that is artistic but not gated, confident but not pretentious — a place where anyone can explore their creativity and be inspired."
The rebrand extends across Tezza's digital interface and real-world activations. A streamlined magazine-inspired website and custom motion graphics enhance user engagement, while merchandise, including phone cases, candles, and collage kits, strengthens its physical presence.
Saint-Urbain
Saint-Urbain is a creative agency focused in brand identity and design. With a multidisciplinary team of writers, designers and strategists from around the world, they collaborate with clients of all sizes to develop exciting, memorable and meaningful brands that people can’t stop thinking about.
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