Story Horse
Andrés Higueros• Date added
• Date added
Story Horse is a coffee shop in Tulum, named after the Irish expression "What's the story, horse?" a friendly and informal way of asking, "How have you been?"
Mexico City-based graphic and type designer Andrés Higueros reimagined the Story Horse brand with a custom logo and packaging design that captures the coffee shop's relaxed, fun, and distinctive spirit.
Client
Story Horse
Year
2024
Designer
Andrés Higueros
Photographer
Juan Pablo Tavera
Location Photographer
Sam Boyle
Typefaces in Use
Story Horse is a coffee shop in Tulum, named after the Irish expression "What's the story, horse?" a friendly and informal way of asking, "How have you been?"
Mexico City-based graphic and type designer Andrés Higueros reimagined the Story Horse brand with a custom logo and packaging design that captures the coffee shop's relaxed, fun, and distinctive spirit.
Embodying the essence of the Irish expression, the brand comes to life through a coffee-obsessed horse with a passion for storytelling, reflecting the diverse stories that could unfold in Tulum. The logo features custom typography that aligns with the brand's illustration style, creating a dynamic logotype that represents the brand's playful personality.
The packaging design prioritises cost-effectiveness and ease of application, using stickers that add a pop of colour and a playful aesthetic while being simple to replicate. This approach embraces the human and artisanal elements of the coffee-making process, resulting in unique packaging designs.
Andrés Higueros
Andrés Higueros is an independent graphic and type designer based in Mexico City. Throughout his career, he has developed personal projects and collaborated with renowned brands such as Apple, Uber, and J Balvin. His expertise primarily lies in editorial design, visual identity, packaging, and type design, always with a creative and contemporary approach.
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