Snack
BonTemps©• Date added
• Date added
Snack is a Santa Barbara boutique that frames shopping as a sensory, bite-sized luxury, intimate, indulgent, and driven by discovery.
Mexico City-based agency BonTemps© partnered with founder and CEO Noa Wilde to shape Snack’s brand strategy and visual identity, turning intuition into a clear, ownable system.
Client
Snack
Year
2026
Creative Director
John Vallance
Albert Mestres
Strategist
John Vallance
Typefaces in Use
Shopping was reframed as a sensory experience, with the name Snack bridging food and fashion to express a form of luxury that feels intimate, indulgent, and singular.
“‘Snack’ carries a playful energy that aligns naturally with Noa’s personality and the boutique’s vision, suggesting indulgence, craving, and immediacy. It casts shopping as a moment of pleasure — the same kind of dopamine hit that comes from discovering a piece you didn’t know you were looking for.”
The identity is anchored by an expressive logo that feels almost edible, commercial and iconic at first glance, yet sharpened by an experimental edge. The broader design language draws from the store’s brutalist interior, using a restrained palette and minimal layouts that allow vibrant clothing and photography to take centre stage, delivering personality with subtlety.
A signature butter tone adds warmth and sensory cues, while print applications extend the brand into the physical world through a mix of raw textures and elevated finishes. Together, these elements create a tactile experience that feels luxurious without being precious.
“We really wanted the strategy to come alive in the work, and just not in the layout systems and font choices. While tactile details like handwritten notes are already part of our vocabulary at BonTemps, this project asked us to push further — to make the identity feel physical, almost edible, even in its digital form.”
BonTemps©
BonTemps© is a Mexico City-based agency specialising in creative direction and design consultancy. Its unique approach combines strategic thinking with artistry to bring to life brand identities, campaigns, and experiences that are both emotionally evocative and culturally relevant. Through collaborative engagements with a diverse range of clients, the agency takes pride in redefining the boundaries of creativity, production, and human connection.
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