Sandisk
Aino• Date added
• Date added
Sandisk is a leading technology brand known for its work in high-performance storage solutions.
Gothenburg-based design and technology agency Aino worked with Sandisk to translate its new visual identity and strategy into a bold yet timeless digital experience where brand and product come together, reflecting Sandisk's evolution and reinforcing its commitment to performance.
Client
Sandisk
Year
2025
Lead Designer
Johan Thorstensson
Designer
Karin Eckerdal
Sofia Simonetti
Typefaces in Use
The brief called for a digital home that reflected the new identity while providing an intuitive and smart way to explore Sandisk's product catalogue. Rooted in the brand's technological heritage, Aino designed a contemporary and finely detailed design system that highlights Sandisk's portfolio of high-performance storage solutions while also giving form to its new identity.
The design system is built on a strict grid and a refined visual language defined by distinctive shapes, blurred concierge overlays, and thoughtful typography. The pixel serves as a guiding motif, accompanied by the monospaced font NB Architect, while Pilat adds clarity in headlines and titles. Oversized rounded buttons call for action, while the dynamic concierge module adapts between search, filter, and information to guide users in finding what they need.
"At Aino we always strive to incorporate some kind of timelessness into our design. We want our design to feel tactile and long lasting while still being bold enough to break through present trends and movements."
Aino
Aino is an independent design and technology agency based in Gothenburg, Sweden that explores the creative playground of code, design, and branding for ambitious clients in Scandinavia and the world.
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