Peiping Machine
Meat Studio• Date added
• Date added
Peiping Machine, a craft brewery nestled in Beijing, is committed to purist brewing techniques and unwavering quality. Originating from the confines of a machinery-manufacturing factory, the brewery mirrors the ethos of its founders and brewmasters, embodying a preference for no-nonsense, top-tier beer crafting.
Toronto and Beijing-based branding and graphic design studio Meat Studio was instrumental in shaping Peiping Machine's brand identity and packaging design.
Client
Peiping Machine
Year
2020
Creative Director
Ronald Tau
Designer
Ronald Tau
Julius Hui
Typefaces in Use
Drawing inspiration from the rich tapestry of the Peking era, the custom logo integrates "Li Shu" style brush calligraphy found in historical ephemera seamlessly. Meat Studio added a contemporary touch by accentuating the robustness and precision of the strokes. The brand identity, extending across the logo and packaging visual language, centres around the typography, striking a balance that blends East Asian sensibilities with a universal and modernist aesthetic.
Meat Studio
Meat Studio is an international design studio based between Toronto and Beijing, with a focus on creating meaningful visual identities that bridge cultures and people.
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