OEM
Mouthwash Studio• Date added
• Date added
On Earth Momentarily – or OEM for short – is a new drugstore that goes beyond relieving aches and pains; it creates a new version of healthcare that acknowledges how feeling cared for is an essential and often overlooked part of health, with deliberate formulations and soft, soothing designs.
Los Angeles-based design studio Mouthwash Studio crafted the digital design and website with a focus on the look and feel of the drugstore of the future, centred on creating an experience that opens users up to multiple ways of experiencing care.
Client
OEM
Year
2023
Creative Director
Mouthwash Studio
Production
Mouthwash Studio
Digital Designer
Mouthwash Studio
Typefaces in Use
While the primary function of the site is commerce-oriented, the project was rooted in a shared understanding that care transcends the mere purchase of a product, acknowledging the importance of community, vulnerability, and complexity, which manifests uniquely for each person. The site also includes features like journal entries from the OEM team, updates on community events, and curated playlists to reflect the brand's personality, which is described as intentional. This level of storytelling requires time, effort, and resources, and showcases the team's commitment to creating a new kind of drugstore experience.
Mouthwash Studio
MW.S is a design studio centred on new ideas and defining experiences, partnering with this generation’s leading brands and innovators to influence culture. Their approach challenges industry standards, adopts new technologies, and strives for a lasting positive impact. Over time, their work has naturally led them towards industry leaders across art, architecture, fashion, sustainability, technology, and beyond.
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