Nike Airshop
The New Company• Date added
• Date added
Airshop is an initiative by Nike featuring and celebrating all of its Air products in one place.
San Francisco and Los Angeles-based design and marketing agency The New Company was responsible for creating a flexible graphic language and implementing a unifying art direction with a wide variety of products into a single, cohesive environment.
Client
Nike
Year
2020
Executive Creative Director
Matt Luckhurst
Creative Director
Jules Tardy
Associate Creative Director
Aimee Hoffman
Typefaces in Use
The New Company
The New Company is a branding and marketing company based in San Francisco and Los Angeles. Working across brand strategy, design, and content creation, their goal is to create work that better articulates a brand's story through creative executions that resonate in culture.
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