MoMA Members
Regrets Only• Date added
• Date added
MoMA is, at its core, an empty space, a container waiting to be filled. Once populated, the galleries burst with possibilities as eyes and minds confront new ideas. It is a place where important conversations unfold, not by telling you what to think, but by inviting you to step closer and ask, 'What do you see?'
Boston-based design studio Regrets Only developed the visual identity for MoMA's membership programme around the idea of 'Your MoMA,' reflecting the museum's ever-evolving nature. As a space defined by individual perspectives, MoMA means something different to everyone, and membership is where one discovers what it means to them.
Client
MoMA
Year
2024
Team
Caleb Halter
Ariana Gupta
Claire Banks
Typefaces in Use
The identity system is both singular and flexible, designed to reflect a journey that is unique to each individual, interconnected, and never-ending. At the heart of the identity is the path, a through-line that speaks to how, as a member, one can mix and mingle, find meaning, and connect ideas, both to move and to find more of what moves them.
Regrets Only
Regrets Only is an independent design studio based in Boston, Massachusetts, specialising in creative strategy, brand identity, and visual communication. The studio operates at the intersection of strategy and design, uncovering the universal within the unique aspects of each project. Its expertise lies in transforming raw input into dynamic, expressive, and nuanced communications across various mediums.
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