Leeds International Festival of Ideas 25
Rabbithole• Date added
• Date added
Leeds International Festival of Ideas (LIFI) is a flagship city festival that brings together attendees to explore, question and connect around new ideas shaping our world. In October 2025, the festival returned for its fifth edition, attracting its largest audience in its five-year history.
Leeds and Glasgow-based creative studio Rabbithole evolved the festival's 2025 identity by focusing on the shared curiosity that draws people together and sets ideas in motion, shaping a visual direction that builds on previous themes while responding to wider cultural moods.
Client
Leeds BID
Year
2025
Creative Director
Tim Dee
Graphic Designer
Claren Tran
3D Artist
Joseph Töreki
Typefaces in Use
Rabbithole built the visual system around a single stripped-back character, with individuality expressed through colour, behaviour and movement. These figures wander, gather, drift and change direction, forming swarms or pausing alone, creating a playful visual language that captures collective curiosity in motion. Its consistent form conveys a sense of collective identity, while variations in movement suggest how ideas collide, spread and evolve.
Applied across digital platforms, printed materials, stage graphics and installations, the characters adapt with ease to different scales and contexts. A solitary figure on a poster can suggest a question waiting to emerge, while a moving cluster on a screen hints at a moment of shared discovery. Across festival spaces, the identity encourages attendees to explore, gather and connect, reflecting LIFI's ethos while helping create an atmosphere shaped by discovery and openness.
Rabbithole
Rabbithole is a creative studio based in Leeds and Glasgow, UK. Established in 2008, the studio specialises in creative direction, brand identity, and website creation for the arts and culture, music, and architecture sectors.
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