Lachér Patisserie CNY 2023
Where's Gut Studio• Date added
• Date added
Lachér Patisserie, located in Klang Valley, Kuala Lumpur, is a French-style patisserie brand that revolutionises experiences and occasions through French cakemanship.
Kuala Lumpur-based design studio Where's Gut designed the packaging design for their cookie gift sets for the 2023 Chinese New Year.
Client
Lachér Patisserie
Year
2023
Creative Director
Magdalene Wong
Project Manager
PC Kwan
Typefaces in Use
"The Blossoming of Spring" is inspired by the flowers of the four seasons: plum blossom, orchid, bamboo, and chrysanthemum, as often depicted in traditional Chinese paintings, each symbolising noble qualities. Chosen as the main graphic for the packaging, the plum blossom symbolises resilience and the emergence of life, having to endure the harsh winter before welcoming a blooming spring. The flowers of the four seasons are applied to individual cookie jars, complemented with pineapple tart box packaging featuring an abstract form of a waterfall.
The gift box is crafted from certified FSC papers to support sustainable practices. Each box cover is perforated, allowing it to be opened and repurposed as festive home decorations. Additionally, every gift set includes a set of four red packets, each symbolising the four seasons.
Where's Gut Studio
Where’s Gut Studio practises design through strategic storytelling to achieve practical, timeless, and engaging solutions. Working collaboratively with brands and organisations, the studio aims to create a visual language that communicates who they are while simultaneously providing clarity about their purpose.
Related works
