Graza
Gander• Date added
• Date added
Graza is an olive oil brand known for offering high-quality, single-origin Spanish olive oil in a squeezable bottle. The purpose of Graza is to inspire individuals to enjoy olive oil without any concerns about waste, breaking away from conventional norms.
New York-based creative agency Gander was responsible for building the Graza brand from the ground up, ensuring that the brand's vision is reflected in every aspect.
Client
Graza
Year
2022
Creative Director
Katie Levy
Producer
Katie Levy
Senior Strategist
Christian Dutilth
Typefaces in Use
Graza is an olive oil brand known for offering high-quality, single-origin Spanish olive oil in a squeezable bottle. The purpose of Graza is to inspire individuals to enjoy olive oil without any concerns about waste, breaking away from conventional norms.
New York-based creative agency Gander was responsible for building the Graza brand from the ground up, ensuring that the brand's vision is reflected in every aspect.
Initially, there were concerns about whether Graza could deliver high-quality, single-origin Spanish olive oil in an innovative, squeezy bottle format. To address these concerns, Gander conducted consumer interviews and identified several critical factors that needed to be emphasised, such as clear communication of the "Extra Virgin" label and highlighting the oil's single-origin and place of origin. With these factors in mind, the agency set out to create an olive oil brand that would capture the hearts and minds of customers, by breaking away from traditional conventions of the industry.
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