Go Human
Pràctica• Date added
• Date added
Go Human is a Barcelona-based natural men's care brand committed to enhancing not only skin health but also overall well-being. Their products are crafted with natural, top-quality, organic, and vegan ingredients, showcasing a dedication to respecting all forms of life on the planet.
Barcelona and New York-based design studio Pràctica crafted the visual identity and packaging design for Go Human, encouraging users to pamper themselves and reflect on their everyday intimate rituals.
Client
Go Human
Year
2023
Creative Director
Pràctica
Designer
Pràctica
Art Director
Pràctica
Typefaces in Use
Originally designed with a male audience in mind, Pràctica wove a brand narrative centred on the concept of humanity above all. This narrative extends from self-care to consideration for others, our environment, and the world at large. Consequently, the packaging serves as a framework, inviting users to nurture themselves and contemplate their daily intimate rituals with these four themes: Awake, Respect, Feel, Flow.
In approaching each project, Pràctica believes that meaningful solutions arise from asking the right questions. In the case of Go Human, the design studio challenged the masculine cosmetic clichés that often aim to evoke feelings of power, youthfulness, or attractiveness.
Pràctica
Pràctica is a full-service design studio with offices in Barcelona and New York. They believe that design, regardless of how it is created, is both an intellectual and an emotional process. Their approach aims to balance the two ends of the spectrum: analytical, contextual, yet intuitive and expressive.
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