Glory Over Pain Corp.
Innocean Berlin• Date added
• Date added
Innocean Berlin is a Berlin-based creative studio positioning itself as the first brand healer. Responding to an industry in need, it combines strategy, media, and creative to offer tailored solutions that revive relevance and restore brand health.
The studio's evolution goes beyond a typical rebrand and marks a complete transformation of purpose and identity, reflecting Innocean Berlin's renewed role within the creative industry. Every element, from tone of voice to signage, stationery, and digital presence, supports this new positioning.
Client
Innocean Berlin
Year
2025
Chief Commercial Officer
Gabriel Mattar
Executive Creative Director
Ricardo Wolff
Copywriter
Ricardo Wolff
The new identity presents Innocean Berlin as a pharmacy for brands. Inspired by pharmaceuticals, painkillers, first-aid kits, and prescriptions, the new logo, known as "the painkiller," sits at the centre of the identity.
The rebrand extends across multiple touchpoints, including a new website, short film, updated social media, and a merchandise line influenced by pharmaceutical design.
"If we're going to call ourselves healers, we'd better make sure the work actually heals. That meant throwing out the old playbook. Every detail, from the typeface to the merchandise, had to feel like it does something. It's all intentional, all built to function. Because good design isn't just about looking pretty. It's about working so well that you forget the pain was ever there."
"From the beginning, the core idea was to fuse the Berlin visual zeitgeist with the overarching concept of creating an Apotheke for Brands. By leveraging the diverse talents of our internal studio, we adopted a multidisciplinary approach — blending typography, art direction, 3D design, and copywriting — to craft something unique, with an uncommon sense of balance."
Innocean Berlin
Innocean Berlin is a creative studio that treats brands as patients, operating in the space between what a brand is and what it could have been. Part ad agency, part design dojo, part brand healer, the studio diagnoses, dissects, and delivers. Side effects may include a facelift, fame, relevance, and sudden market growth.
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