Friss Kombucha
Monozygote• Date added
• Date added
Friss is a recently launched kombucha brand from Quebec.
Montréal-based graphic design studio Monozygote crafted the visual identity and packaging to help the product distinguish itself amidst the competitors filling supermarket shelves.
Client
Friss Kombucha
Year
2022
Art Director
Israel L'Italien
Micael L'Italien
Typefaces in Use
Friss is a recently launched kombucha brand from Quebec.
Montréal-based graphic design studio Monozygote crafted the visual identity and packaging to help the product distinguish itself amidst the competitors filling supermarket shelves.
Monozygote adopted a playful approach and a clean aesthetic, imbuing the packaging with simplicity and departing from the conventional graphic norms often associated with 'granola' products in the market. The visual identity combines the Herbus typeface designed by Elliot Grunewald, with Neue Montréal from Pangram Pangram, selected for all text and legal information. Despite the monochromatic design of the can, the identity transforms into a vibrant world of colourful stripes and chequered textures.
"The objective of this composition is to create an interchangeable system that facilitates the integration of different flavours or partnerships with other companies while maintaining visual consistency and a strong brand identity."
Monozygote
Monozygote comprises a specialised duo of graphic designers offering services for crafting identities, with an emphasis on practicality and timelessness. What sets their creations apart is their conceptual approach, which places a focus on typography.
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