för ägg
Sitoh inc.• Date added
• Date added
för ägg is a Japanese confectionery company and shop that prides itself on its holistic approach to poultry farming and end products created from eggs.
Tokyo-based design consulting firm Sitoh inc. was tasked with executing the rebranding efforts resulting in visually striking design that effectively communicates the company's unique approach.
Client
för ägg
Year
2021
Art Director
Motoi Shito
Designer
Motoi Shito
Producer
LABORATORIAN Inc.
Typefaces in Use
för ägg is a Japanese confectionery company and shop that prides itself on its holistic approach to poultry farming and end products created from eggs.
Tokyo-based design consulting firm Sitoh inc. was tasked with executing the rebranding efforts resulting in visually striking design that effectively communicates the company's unique approach.
The name "för ägg" comes from the Swedish word for "for eggs", which highlights the company's commitment to delivering high-quality eggs to as many people as possible. With the desire to deliver the deliciousness of fresh eggs to the masses, the company explored the possibility of using eggs outside of the poultry industry, and started a business that provides Western confectionery in which eggs play a leading role.
"The concentric double circles evoke the essence of a raw egg, while the unique variations within the fragmented circles symbolise the lightness and delicacy of a chiffon cake. The typography is formed using these fragmented circles as its formative element."
The new design references the in-house production process from start to finish, where simple eggs are transformed into refined delicacies such as chiffon cakes. Sitoh Inc. crafted a new logotype and logomark for för ägg, utilising a cracked egg as the primary visual element.
The concentric double circles evoke the essence of a raw egg, while the unique variations within the fragmented circles symbolise the lightness and delicacy of a chiffon cake. The typography is formed using these fragmented circles as its formative element.
Sitoh inc.
Sitoh inc. is a Tokyo-based design consulting firm with a core focus on communication design. Dedicated to identifying and maximising their clients’ philosophy and principles, the firm aims to creatively build up a corporate stance that embodies its unique worldview.
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