Eslite x HeySong
HOUTH• Date added
• Date added
Taiwanese retail bookstore chain Eslite and beverage producer HeySong teamed up to offer a limited edition package of canned sarsaparilla as a gift for individuals who downloaded the new Eslite app. The promotion aimed to increase the number of app downloads.
Taipei-based creative studio HOUTH was responsible for the design of the packaging.
Client
Eslite Corporation
Year
2020
Art Director
Ho Wan Chun
Designer
Ho Wan Chun
Creative Director
Huang Chi Teng
Typefaces in Use
Taiwanese retail bookstore chain Eslite and beverage producer HeySong teamed up to offer a limited edition package of canned sarsaparilla as a gift for individuals who downloaded the new Eslite app. The promotion aimed to increase the number of app downloads.
Taipei-based creative studio HOUTH was responsible for the design of the packaging.
Before beginning the design process, the team at HOUTH sought to understand what kind of visuals would encourage people to download and share the app with others. Through their exploration of the concept of sharing, they discovered that the most pure and direct emotion that people want to share with others is happiness.
Using modern lines, geometric elements to design the flowers and vases representing each brand's essential spirit, the HeySong flowers display the passion to pursue the dream and the Eslite vases show the possibility of making life beautiful.
"Through our exploration of the concept of sharing, we discovered that the most pure and direct emotion that people want to share with others is happiness."
HOUTH
HOUTH is a creative studio based in Taipei that focuses on brand strategy and design. The team believes in creating value by exploring the boundaries between art and business, generating surprises from logical processes while implementing intuition and creativity into unexpected possibilities.
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