EnjoyaBowl
Tino Nyman, Yatofu Creatives• Date added
• Date added
EnjoyaBowl is an Australian-Chinese superfood brand that blends fresh, high-quality ingredients with Eastern and Western flavours. Specialising in granola, it focuses on product development and refining a rich, layered taste experience. Beyond granola, EnjoyaBowl offers a range of wholesome, natural ingredients and snacks.
Helsinki-based designer Tino Nyman developed the visual identity and packaging, while the brand's visual concept and applications were created in collaboration with Helsinki-Shanghai-based creative office Yatofu.
Client
EnjoyaBowl
Year
2022
Art Director
Tino Nyman
Visual Concept
Tino Nyman
Yatofu Creatives
Typefaces in Use
The brand's tone of voice balances a health-conscious, nature-inspired lifestyle with a bold, modern expression. EnjoyaBowl's visual identity reflects its contemporary essence through vivid colours, bold typography, and abstract organic imagery.
Designed for English- and Chinese-speaking markets, the logo features a playful yet minimal design, giving equal prominence to both languages for clear communication. The colour palette and imagery merge a nature-driven lifestyle with a contemporary aesthetic, capturing both sides of the brand's personality. The rich palette also visually represents EnjoyaBowl's diverse flavours and products, making the packaging distinctive yet cohesive.
An asymmetrical, organic bowl serves as a recognisable brand symbol, unifying various applications. To highlight the depth of flavours in each granola, the bowl incorporates a colour gradient that visually represents each granola's taste profile. The packaging is bold, minimalistic, sleek yet playful, appealing to a culture-savvy audience.
Tino Nyman
Tino Nyman is a Helsinki-based designer who specialises in creative direction and graphic design, with a passion for branding and culture. His practice spans both the commercial and creative worlds, focusing on printed publications, the creative direction of branding and visual identities, and the creation of captivating imagery concepts.
Yatofu Creatives
Based in Helsinki and Shanghai, Yatofu is an international design studio with a global outlook and sensitivity to cultural nuances. Their work challenges boundaries, creating poetic spaces that uncover emotional echoes and transform the everyday through bold collaboration and thoughtful exploration.
Other works by Tino Nyman
Related works
