ENEY
Bangal Dawson• Date added
• Date added
ENEY is a jewellery brand dedicated to lab-grown diamonds that are identical to earth-mined diamonds in every way, except that they are grown in a lab. Rather than adhering to the traditional context of premium, glamorous, and luxurious diamonds reserved for a select few, the brand aims to integrate diamonds as a form of individuality within a jewellery narrative that places greater emphasis on fashion and sensibility.
New York City- and Tokyo-based creative studio Bangal Dawson developed the brand strategy and designed the visual language. The result is a brand that feels modern, refined, and effortlessly luxurious, extending across brand identity, digital experiences, social media, packaging, and store design.
Client
ENEY
Year
2021
Creative Director
Ayumi Tsuchida
Tatsuya Ishikawa
Art Director
Ayumi Tsuchida
Typefaces in Use
Bangal Dawson synthesised the chemical symbol of a diamond in a twin-like formation for the brand mark, distilling the essence of lab-grown diamonds into a distinctive and symbolic emblem.
Bangal Dawson
Bangal Dawson is a creative studio based in New York City and Tokyo, founded by Ayumi Tsuchida. Rooted in fashion and graphic design, the studio gives brands a defining visual attitude — an intentional aesthetic infused with touches of craft, striving for a consistent balance between authenticity and unconventionality. Bangal Dawson builds strong identities across a wide range of fields, from branding and campaigns to print and film.
Related works
