Crash by Les Louanges
Principal• Date added
• Date added
Crash is an album by Vincent Roberge that tells the story of the last three years of his life, covering themes such as love, friendship, success, and the loss of emotional control that often accompanies these experiences.
Montreal-based strategy and design firm Principal conceptualised the visual identity for the album release.
Client
Bonsound
Year
2021
Account Director
Mathieu Cournoyer
Creative Director
Bryan-K. Lamonde
Julien Hébert
The album comprises 15 tracks that are both melancholic and catchy, providing a reflection on the challenges that the singer-songwriter faced during this time of rapid change. Crash offers a candid portrayal of the ups and downs of life and the emotions that can come with it.
For the visual identity, Principal aimed to evoke the loss of control and vertigo that can come with facing a new reality through a visual language that is both impactful and sensitive. They sought to embrace imperfection and create a sense of urgency to live, reflecting the emotions and experiences conveyed in the music.
Principal
A strategy and design firm based in Montreal, Principal brings together branding and digital professionals to help organisations define and express their identity. They have developed an integrated design approach that reinforces the cultural, reputational and financial value of an organisation while leaving a positive, lasting mark on the world.
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