CAP Dept.
Daily Dialogue• Date added
• Date added
CAP Dept. is a Madrid-based creative production agency that also functions as a media channel. It is structured around a numbering system that represents each of its eight departments: Agency, Production, Studios, Lighting, Media, Gallery, Foundation, and Hotel. This flexible system allows clients to explore a wide range of possibilities for turning their ideas into content.
Munich-based creative and design studio Daily Dialogue developed the identity of CAP Dept. and created a system to represent the respective departments within the company.
Client
CAP Dept.
Year
2018
Creative Director
Maximilian Schachtner
Designer
Maximilian Schachtner
Website Designer
Maximilian Schachtner
Typefaces in Use
CAP Dept. is a Madrid-based creative production agency that also functions as a media channel. It is structured around a numbering system that represents each of its eight departments: Agency, Production, Studios, Lighting, Media, Gallery, Foundation, and Hotel. This flexible system allows clients to explore a wide range of possibilities for turning their ideas into content.
Munich-based creative and design studio Daily Dialogue developed the identity of CAP Dept. and created a system to represent the respective departments within the company.
CAP Dept.'s identity was defined by the underlying idea of a flexible system of numbers. These numbers can be used to define spaces within applications or to illustrate content. The identity is informal and sophisticated, with a good sense of humour and not constrained by strict guidelines.
"CAP Dept.'s identity was defined by the underlying idea of a flexible system of numbers. These numbers can be used to define spaces within applications or to illustrate content."
Daily Dialogue
Daily Dialogue is a creative consultancy founded in 2015. With a focus on design, development and cultural productions, they specialise in art direction and identities for brands and publications in the fields of culture, fashion and architecture. Global issues such as diversity and social justice are integral to their works.
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