Botnia Skincare
HUGMUN• Date added
• Date added
Botnia is a skincare company that embodies the philosophy of 'We are Nature,' intertwining skincare and earth care. Their eco-conscious, handcrafted products are sourced sustainably and grown on their microfarm in Sausalito, California, reflecting their unwavering commitment to quality.
Copenhagen-based design studio HUGMUN crafted the identity and packaging design with a focus on holistic estheticians, bridging consumer and spa needs while marrying modernity with inclusivity and well-being.
Client
Botnia Skincare
Year
2024
Art Director
Maria Milenko
Tomasz Pawluk
Graphic Designer
Maria Milenko
Typefaces in Use
Botnia is a skincare company that embodies the philosophy of 'We are Nature,' intertwining skincare and earth care. Their eco-conscious, handcrafted products are sourced sustainably and grown on their microfarm in Sausalito, California, reflecting their unwavering commitment to quality.
Copenhagen-based design studio HUGMUN crafted the identity and packaging design with a focus on holistic estheticians, bridging consumer and spa needs while marrying modernity with inclusivity and well-being.
For its identity, Botnia positions itself at the intersection of nature and earth, a concept conveyed through its logo. The packaging, designed to evoke honesty and eco-friendliness, incorporates raw materials such as aluminium. Artists, including Dominica Brychcy, contribute illustrations that capture the essence of the brand, seamlessly integrated into the eco-friendly packaging produced by Marceli Printery. Drawing inspiration from raw materials, the colour palette imbues a bright, pastel, and organic aesthetic, culminating in a spa-like experience that harmonises with the brand's identity.
HUGMUN
Hugmun is a small and independent design studio that specialises in creating meaningful brands and human-centred designs through enjoyable collaboration. The studio approaches each challenge individually and values the opportunity to thoroughly get to know a brand before crafting tailor-made solutions. From the initial idea of a name to the development of thoughtful visual identities and brand experiences, Hugmun works with clients from all over the world as a trusted partner from start to finish and beyond.
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