Black Bee Honey
OMSE• Date added
• Date added
Honey is the third most counterfeited food product globally. Nevertheless, Black Bee Honey takes a different approach by offering pure, single-origin, 100% British honey, intending to eliminate cheap sugar syrup blends from market shelves that originate from anonymous sources. Additionally, 2% of their turnover creates 1,000 acres of new wildflower meadows, essential habitats for honey bees and other pollinators.
London-based branding studio OMSE collaborated with Black Bee Honey to develop a new strategic positioning, 'Keep British Honey Wild,' and developed their visual identity to support their goal of becoming Britain's favourite honey brand.
Client
Black Bee Honey
Year
2024
Creative Director
Pedro Messias
James Kape
Strategist
Pedro Messias
Typefaces in Use
The new brand seeks to free the bee, presenting a dynamic array of characters that symbolise Black Bee Honey's key values while paying homage to the diverse landscapes and seasons in which each honey is produced.
The brand's rich, nature-connected ecosystem, created by OMSE, includes bespoke typefaces inspired by the movements of bees and the essence of honey, a colour palette that reflects the vibrancy of British flora, and art direction capturing the world through a bee's ultraviolet vision.
The studio developed Black Bee Sans, crafted in three weights – Drippy, Waggly, and Runny – as part of the visual identity. Sneak by Type Type was employed for the body copy to complement the headlines.
OMSE
OMSE is an independent branding studio working with like-minded businesses to create meaningful and inspiring brands. They believe any organisation can look good while also making an impact on the world around it – whether it's an up-and-coming tech company, an eclectic music venue, or even a 200-year-old church in Hackney.
Other works by OMSE
Related works
