Barcelona Design Week 2023
LEÓN ROMERO• Date added
• Date added
Initiated in 2006 by the Barcelona Design Centre, the Barcelona Design Week (BDW) serves as the city's annual hub for design and creativity. In its 18th year, coinciding with a symbolic "coming of age" celebration, the 2023 edition aligns with the 17 Sustainable Development Goals (SDGs) declared by the United Nations.
Barcelona-based visual communication studio LEÓN ROMERO created the identity and communication campaign, centred on introducing a new sustainable development goal, SDG number 18: Design for Human Future.
Client
Barcelona centre de Disseny
Year
2023
Creative Director
Mikel Romero
Jorge León
Motion Designer
Mikel Romero
Typefaces in Use
Pioneering as the first design week to propose an SDG on design, the BDW underlines the pivotal role of design in shaping a human-centric future. As a member of the World Design Weeks network, BDW collaborates with nearly 40 design festivals worldwide.
The goal of SDG 18 is to promote a more human and humanistic future by integrating design tools, practices, and culture into companies, associations, and individuals to generate a positive global impact. LEÓN ROMERO sought an iconic, transgressive, and dynamic representation of the number 18 to visually represent this concept, linking it to the proposed sustainable development goal. The studio used generative language tools, not artificial intelligence, to achieve these results, infusing the design with a technological connotation while maintaining an organic essence, evoking the more human aspects of publishing. The result includes a diverse range of artworks based on the number 18, employing different treatments to visually communicate the balance between technology and humanism in a recognisable and iconic manner.
LEÓN ROMERO
LEÓN ROMERO is a Barcelona-based visual communication studio founded by Jorge León and Mikel Romero. The studio adopts a collaborative approach to creative direction and graphic design to produce bold and functional solutions for culture and commerce. LEÓN ROMERO offers a diverse range of services, including visual identity, graphic campaigns, editorial and web design, packaging, and art direction.
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