A Lovely Atmosphere
Bedow• Date added
• Date added
GBGT Box is a company specialising in climate-smart, functional packaging designed for the premium sector. They create premium handcrafted boxes with a strong focus on sustainability, elevating the functionality of a box to an art form.
Stockholm-based design and branding studio Bedow designed 'A Lovely Atmosphere,' GBGT Box's flagship product, consisting of five nested premium boxes symbolising the Earth's atmospheric layers, communicating GBGT's sustainable approach while showcasing its exceptional craftsmanship.
Client
GBGT Box
Year
2023
Creative Director
Perniclas Bedow
Brand Strategist
Anders Bollman
Magnus Wålsten
Typefaces in Use
GBGT Box is a company specialising in climate-smart, functional packaging designed for the premium sector. They create premium handcrafted boxes with a strong focus on sustainability, elevating the functionality of a box to an art form.
Stockholm-based design and branding studio Bedow designed 'A Lovely Atmosphere,' GBGT Box's flagship product, consisting of five nested premium boxes symbolising the Earth's atmospheric layers, communicating GBGT's sustainable approach while showcasing its exceptional craftsmanship.
The primary function of a box is to shield its precious contents from outside damage. At GBGT Box, this functionality is elevated to an art form while maintaining a strong approach to sustainability. GBGT Box creates boxes that protect products, excite consumers, and reaffirm the brand's sustainable values. While few in the packaging industry communicate the impact of their products on the planet, GBGT Box is determined to change the industry norm by explaining the carbon footprint of their boxes.
"Just as Earth's atmosphere safeguards life on our planet, a box shields its precious contents from external harm. Without this delicate balance of the atmosphere's layers, Earth would be nothing more than another rock floating in an endless universe."
Without the delicate balance of its atmospheric layers, Earth would be nothing more than another rock floating in space. Thanks to its 'lovely atmosphere,' the planet supports incredible life. Just as the atmosphere protects life on Earth, a box safeguards its contents from harm. With their low-impact materials and construction, GBGT Box goes one step further, protecting life on Earth while producing premium crafted packaging.
In celebration of GBGT Box's commitment to sustainability, 'A Lovely Atmosphere' is both a catalogue of the brand's materials and techniques, and an object that honours the fragility of our planet. Its five nested boxes act like a matryoshka, with each layer detailing the unique qualities of the exosphere, thermosphere, mesosphere, stratosphere, and troposphere through five unique artworks.
Bedow
Bedow is a design and branding studio based in Stockholm. For nearly two decades, it has earned a reputation for its progressive work and a roster of international clientele. Its work moves beyond the oft-lazily categorised "Scandinavian style," combining hand-drawn details, design craft, and artfulness to create simple, thoughtful, and practical designs that are easy to engage with and comfortable to have around.
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